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Online Retail: ‘Who’ Is More Important Than ‘What’

ADOTAS – Retailers spend $5.73 billion a year trying to attract buyers online.  The competition for consumer attention is fierce: comScore reports that U.S. Internet users saw 4.9 trillion display ads...

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IBM Coremetrics Integrates SteelHouse’s “Real Time Offers”

ADOTAS - Behavioral commerce platform SteelHouse announced today it had partnered with optimization service IBM Coremetrics, in a move that would boost AdTarget, Coremetrics’ behavioral targeting ad...

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3 Easy Ways to Segment Your Shoppers by Behavior

Business as Usual If you ask most e-Commerce marketers how they create relevant ads to increase conversion rates, you’re bound to hear the usual, predictable answers. “We segment and target our site...

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VIDEO: SteelHouse Offers a Solution to Sucky Display Ads

LOS ANGELES (September 24, 2012) – Everyone in the advertising industry knows that online ads suck. Rich ads get significantly higher engagement, but they’re too hard to create. Flash doesn’t work on...

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SteelHouse Survey: 51% of Consumers Will Not Use Their Mobile or Tablet...

LOS ANGELES (November 12, 2012) — A survey conducted following last week’s presidential election reveals that shoppers’ behaviors will continue to be heavily influenced by social media, but not...

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AFAIK: Extole, Socialbakers, Tealium, Cisneros Group, Neolane, SteelHouse,...

Here’s what’s new, PC-cats: Extole just closed an additional $7.6 million in funding. The investment was made by Extole’s current investor roster including Shasta Ventures, Norwest Venture Partners,...

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Tech for Technophobes II: The Evolution of Ad Tech

EDITOR’S NOTE: As science and technology play an increasingly important role in brand marketing, those who fear technology run the risk of falling behind. Recognizing this dilemma, a growing number of...

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SteelHouse Unleashes New Campaign Technology to Boost Conversion Rates

Slingshot™, a new campaign technology in SteelHouse’s cloud-based marketing platform, highlights the importance of sequenced, multi-channel campaigns and proves the performance of view-through...

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